The Super Bowl is the most famous professional football championship and traditionally everyone eats Mexican guacamole
The Association of Producers and Packers Exporters of Avocado of Mexico (APEAM) beat this week, with more than 33,000 tons, its export record for the celebration this Sunday of the final of the American football league, the Super Bowl, an associated event by Americans to guacamole.
In January 2018, Mexican avocado growers shipped 100,000 tons of product beyond the northern border, while in 2019 that figure increased by 20%, reaching 120,000.
This year a new increase is expected, since in the third week of January they sent 33,814 tons of avocado, a new record, when the usual weekly rate is 22,000, reported APEAM.
The president of the National Agricultural Council (CNA) of Mexico, Bosco de la Vega, estimated the consumption of this product at 8,000 tons during the game alone, and boasted that Mexico supplies "almost 98% of the avocado imported by the United States." .
The avocado trees, taking advantage of the popularity of their fruit among North Americans, will be announced again this Sunday at halftime, as they have done for the previous five years.
That ‘spot’, lasting 30 seconds, will cost producers about five million dollars, according to various Mexican media reports.
In addition, the final stadium, Miami Hard Rock, will house different stalls called "Tacos Por fAVOr", establishments coordinated by the Avocados From Mexico organization, a group made up of several producer associations.
64% of the avocado exported to the United States from Mexico comes from the harvests of micro and small producers, according to data provided this week by the Ministry of Agriculture and Rural Development (Sader) in a bulletin.
These official data highlight that 41% of the production is cultivated by owner producers of less than five hectares in 17,753 orchards, while 23% is harvested by small-scale farmers in 9,959 orchards, with areas between 5.1 and 10 hectares .
"Avocado shipments to the United States represent the most successful example of binational collaboration between the health authorities of each country, the producers and the Mexican packers, with an export volume of more than 1.2 million tons per year and higher profits to 2,500 million dollars, "said Sader.
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