Sports shoes are the new stilettos, so here we share the latest trends so that you are more "in" than ever.
Yes, it is known that heels stylize the silhouette and that they are a plus of sophistication, but now women prefer to walk at ground level with powerful trainers. Trend or comfort? Both.
Who hasn’t wanted to kick off their heels to enjoy a party without ending up with smashed feet and ice packs?
For some time, sports shoes have become a woman’s best ally to endure long hours of work, walk for hours, dance all night, attend different meetings or pick up the children from school.
It has been many years of devotion and worship to “stilettos”, loved and hated in equal measure. Heels were not practical for Coco Chanel to work with, she considered them “idle shoes”, however Marilyn Monroe used to say, “I don’t know who invented heels, but women owe him a lot”.
Either for convenience, or for rebelling against the strict and sexist codes of etiquette that society imposes, most women say a resounding no at four inches.
It cannot be denied that heels, in addition to adding centimeters in height, lengthen the legs, stylize the figure and even have the power to raise self-esteem. But, caution, that beauty is not always synonymous with good health. They should not be banished or worn out of obligation, only used with a head and when desired.
The sports shoes are imposed on the street, say it stylists, influencers, but above all, the woman says it, the final consumer, who has included one or two pairs of sports shoes in her wardrobe.
Faced with such desire and demand, footwear firms have devised a thousand and one versions of sports shoes so that women, of any age, taste and style, can find their ideal model to walk around the city, to run or to go to the gym.
Sports shoes have superseded stilettos, but also dancers, loafers and sandals.
Women want to be in shape and take advantage of their daily life to walk, and of course with heels, physical activity is practically nil.
Long-time brands such as Nike or Adidas compete with other luxury brands such as Balenciaga or Gucci because sports shoes are imposed in the “street style”.
Now, going in sports is not synonymous with being untidy or informal, "on the contrary it is a sign of intelligence, taste and even style," explains to EFE Pepa Fernández, communication manager of Xyon Revolution, Spanish sports that have a colorful fun.
Sneakers: 2019 trend
Everyone joins in this comfortable holding. Do you want to know which are the favorites?
- Converse All Star, more than fashion sneakers, are already a classic.
- Adidas Yeezy, from 400 euros, are the sports that have popularized the Calabasas neighborhood, Los Angeles, thanks to the collaboration of the versatile Kanye West with Adidas.
- Balenciaga trainers, initially labels such as “ugly sneakers’, have been the most successful in 2018. And now in 2019 they are one of the most desired.
- With a prize between 900 and 1,300 euros, the Versace X 2 Chainz Chain sneakers can be considered one of the most luxurious on the market, they have a cloud-shaped sole.
- Veja’s V-10 sports shoes are made with sustainable materials
- The Vetements booty shoes, which imitate a white sports sock, are the most daring and original.
- Inspired by California street skaters, the Golden Goose Deluxe Brand sneakers
- Superstar, also known as dirty sneakers, this season they are presented in different colors. Highly priced.
- Yung 1 orange or white sneakers from Adidas Orginals. More futuristic are the Air Max 97 model from Nike or the Thunder Spectra from Puma.
- Gucci Ace, sports shoes that also allow you to enjoy the Disney world.
- The legendary Adidas Stan Smith, designed in 1965 for tennis players Robert Haillet, never fails. Six years later, he redesigned them for the American Stan Smith. Since then, this classic and refined sports car has been a symbol.
In a few years now, they have become practical and useful footwear, which offers a lot of possibilities to achieve a “casual chic” style, although “it is becoming more and more common to include them in more formal ‘outfits’”, concludes Luis Chico de Guzman, executive director of Hispanitas, a firm that has developed a very wide line to meet the objectives: dress comfortably, dress in fashion.