The brand launched a customizable clothing collection that you will simply love, here we tell you the details
Zara launches a collection of customizable clothing , with denim garments and sweatshirts for women, men and children that can be customized with the name or any other word, and in addition to being made with sustainable and recycled materials.
Under the philosophy of "self-expression", the Galician firm has launched this capsule collection called "Edited" with which it seeks to personalize the favorite garments of its customers, embroider their ideas and reflect their personality.
The brand leaves a maximum of nine characters that can be with letters of different style and color from red to bright yellow, and that depending on the piece of clothing in question can be placed in different places.
The classic denim garments take center stage in the campaign, where there are from vests, pants and even jackets, the latter has already been a success in sales since it is currently sold out on the web.
On the other hand, there is also a wide zip-up sweatshirt in a raw white tone, as well as a "shopper" type bag with a gray handle that can also be customized.
The material with which each of the garments are made is sustainable, being recycled and organic cotton that has been produced with processes that use less water: the brand thus shows its commitment to the environment.
The capsule collection is now available, and can be purchased at its online store and at points of sale in New York, London, Shanghai and Bilbao.
It is not the first time that the Inditex firm bets on this novelty, since last March it presented a collection of jeans in which words could also be inscribed.
Customizable fashion is a trend that never goes out of style, since large luxury brands have already opted for it, such as Louis Vuitton with its iconic bags in brown and tan logo, or even Gucci that also allows customizing shoes and clothing. clothing.